I've spent my career at the intersection of marketing, technology and business. Not as a specialist in one, but as someone who connects all three. That's where the real value is.
I first got a taste for the online world in the early 90s running a popular bulletin board system. That's when a "page" took about 5 minutes to load on a 300 baud modem. The internet has changed beyond recognition since then, but my fascination with what technology can do for people and businesses has never wavered.
Since those early days, I've built commercial software, developed games, led international marketing campaigns across multiple industries, and helped build and sell SaaS companies. I founded Jellyhound, a forward thinking marketing support company, and along the way I've worked across finance, beauty, customer support, e-commerce, software licensing, CRM, and application distribution.
The common thread? I've never been content to sit in one lane. While most people specialise in either technology, marketing, or business strategy, I've always worked across all three. That breadth is what makes the difference when businesses need to transform, because the biggest opportunities always sit at the intersection of disciplines.
Today, I specialise in helping businesses navigate AI and digital transformation, building powerful marketing strategies using cutting edge technology and baking that into the business model. I don't just advise. I get in the trenches and build.
Most people are strong in one area. I've built a career across all three, and it's the combination that creates the real leverage.
30+ years of multi channel digital marketing, SEO, analytics, content strategy, and campaign delivery. I've led international marketing for companies large and small.
Full stack development, AI implementation, platform architecture, and systems integration. From building games to building SaaS platforms, I understand how technology works from the ground up.
I've co-founded, built, and helped sell businesses. I understand the commercial realities of product market fit, pricing, go to market, and scaling operations.
Running a popular bulletin board system and discovering the power of connecting people through technology. The spark that started everything.
Building commercial software and games, including Sphaudio (accessible audio game engine) and Project Hull Breach (crowd-sourced game development using the Source engine).
Leading international marketing campaigns, co-founding SaaS companies including Achology (online coaching training platform), and developing expertise across e-commerce, finance, and beauty industries.
Building a forward thinking marketing support company, serving clients from small local businesses to large scale membership platforms. Where hands on technology meets hands on marketing.
Helping businesses harness AI, modernise their digital infrastructure, and build marketing strategies powered by cutting edge technology. Connecting the dots between marketing, technology, and the business model.
Competitive player. Fast reactions, reading your opponent, adapting on the fly. Not unlike a good strategy session.
Discipline, focus, and the ability to stay calm under pressure. Translates better to business than you'd think.
Taking disparate pieces and making something new from them. Honestly, it's what I do professionally too.
A lifelong passion. From early hobby projects to Sphaudio and Project Hull Breach. Where creativity meets code.
I'm always happy to have an honest conversation about your business, your challenges, and where the biggest opportunities might be.